What is SEO? How does it work? And Its Types: A Detailed Guide to SEO
Search Engine Optimization(SEO) looks very simple, picking up some keywords & generating backlinks on them and SEO is done, your website has been optimized, right?
No, it’s not that simple. SEO has changed a lot in the last few years.
Want to gain an understanding & deep knowledge about Search Engine Optimization(SEO)? This article consists of a detailed guide about Search Engine Optimization(SEO), from the Definition of SEO to how it works and its type.
What is SEO?
SEO stands for Search Engine Optimization, it’s a technique for optimizing the website in such a manner that it ranks higher in SERP(Search Engine Result Page) to gain organic traffic or unpaid audience from SERP.
SEO makes your website visible on SERPs like Google, Yahoo, Bing, etc., to the audience who are looking or searching for the relative product or services. It has some set of rules for optimizing a website to gain a higher ranking in SERP organically.
SEO involves practice for making a website more attractive, user-friendly, posting engaging & quality content, Faster website speed, easy to navigate, and many more things.
How does SEO marketing works?
However, SEO seems like a complex concept or process due to the different aspects that impact the ranking of a website, but the process for Optimizing the website through SEO is not that complex as it appears to be.
Whenever someone searches for a query, keyword, phrase, term, etc, in the search engine such as Google, Yahoo, & Bing, the results that come out on the search engine result page is a collection of the related website. However, only having a relevant website for a domain is just not enough to rank your website on the first page of the search engine.
Search Engines always want to show the best results & services to their users. Search Engine does not only want to show any relevant solution or website but also website having high-quality Content and other important SEO factors such as Domain Authority(DA), Page Authority(PA), URL Rating(UR), Trust Score, User Experience & many other factors.
The Question is how search engine gathers this information & show the results. Here is the complete process of how the Search engine works :
To deliver the best results and most relevant solutions to the user for the keyword or
subject or topic they are searching for, search engine scan and crawl, the different-different website to deeply recognize the sites what actually they are about.
Search Engine like Google, Yahoo, Bing, etc has their own advance crawler that gathers the information, data, or content that all are present on the internet.
These crawlers get the data to search engines to build an index of data. That index is then boosted through an algorithm that makes an effort to match the complete data or information with the question of users. Search Engine has so many factors that are there in their algorithms.
Important Factors that impact SEO:
After knowing that what is SEO & how does it works, now you might be wondering that ” how can you now do SEO marketing?”Right?
Then Let’s move on to the important factors of SEO that can impact the performance & ranking of your website on SERPs.
Search Engine(Google) never disclose their exact algorithms through which they rank the website on their result page. However, due to continuous practice and experiments, we do have a quite good understanding of the factors that affect the SERP rankings.
There is two most important factors Search Engine(Google, Yahoo,Bing, etc) give importance to Off-page SEO & On-page SEO, which we will be going to discuss in detail:
On-page SEO factors are the technique of some set of practices that are done on websites such as improving design, functionality, website code, navigation,mobile-friendly, speed, etc for enhancing user experience. You have the complete access & control over on-page which means it is in your hands to work on the factors of on-page SEO to improve & optimize your website.
Here are some important on-page optimization factors that come under On-page SEO:
The very first thing that you must know while making up your business online or before developing the website is keywords. If you have the keywords decided, you can easily optimize your content & headings accordingly. Keywords are the first & the most important thing, that you should keep in your mind from the starting stage of website designing & development to the marketing stage.
King of Digital Marketing – Content, is a must for every website. Your website should have high quality, unique & engaging content. If you have highly engaging quality content on your website the higher are the chances that your website will rank on the first page – #1 position of the SERP. Content is always the most powerful tool to win the battle of SEO marketing.
Always make sure that you must post high quality, unique, engaging & attractive content with a proper utilization or wise stuffing of keywords in the content to optimize the ranking factors and increase the relevancy of your keywords within the Content on your website.
Proper Page Titles:
Proper & engaging Page titles are very essential for the users & search engine also. An appropriate page title is simple to understand for the users & easy to recognize for search engines as well. Always remember to use an appropriate title with the use of keywords to make an appealing & interesting webpage title.
Sub-Headings are also very important & useful part on a website, Use of sub-heading not only make content attractive and easy to understand for users but also a major factor of on-page SEO. Use H1, H2 & H3 tags to optimize your content and website, but try not to use H1 & H2 more than its hierarchal limitation, use where ever its necessary or compulsory. Using Heading tags(H1-H6) are very great to attract & engage users and search engines both.
Meta tags are the Hypertext markup language (HTML) markups which are very much essential for any website to make it more effective for improving and optimizing SEO. There are numbers of different meta tags, but some of them are very important those are:
- Site Verification
- Language and so many more
URL stands for Uniform Resource Locator which are the addresses of your webpage’s. But, always remember while creating URLs that your URL must be user-friendly, means which is easy to understand & recognize for the search engines and users as well.
A good URL structure is very great for boosting your SERP rankings. While creating URLs always use the main keyword in your URL and try to avoid using numbers, symbols & special characters in URLs. Do not use underscore(_) for separating the words instead of the use of Hyphen(-). A well-curated URL is more visible to search engines than the others.
Image Optimization(Alt tag):
Using Images on your website for showcasing your product and services so that users easily understand them and it helps in creating engagement with the audiences. However, try to use the related images with respect to the content but never forget to use a suitable alt text and caption for images. Alt tags are one of the most necessary for image optimization. And always use high-quality compressed images.
The speed of the website is one of the most important factors of on-page SEO that can highly affect the ranking factor of your website. Although, if the speed of your website is slow or not optimized in simple words if your website takes time to load, it will affect your ranking as well as users’ experience.
Because Everyone wants to go for the website which loads quickly. Make sure that you properly optimize the speed of your website, try that your website loads in less than 3-4 seconds.
Off-page SEO is about all about branding and promotion of your website. Off-page consists of building high-quality backlinks from different-different websites. There are many activities for getting and building backlinks.
Important off-page SEO methods are:
Brand Promotion 7 Building Trust:
You might have seen that search engine mostly likes to rank the trusted brands. Brand promotion is one thing that you need to continuously work on in addition to building the quality backlinks for your website. Branding helps in increasing conversion rate & build the trust about your brand within users.
Link Building is a technique or a practice of building Backlinks from other websites.
There are so many activities that are done for building high-quality backlinks:
- Social Bookmaking’s
- Directory Submission
- Business listing
- Profile creation
- Forum submissions
- Classified ads
- Blog Commenting
- Question Answering
- Article Submission
- Blog Posting
- Guest Posting
- Press Release
- PDF and PPT Submissions
- Web 2.0 submission and many other activities
What’s the Need for SEO for a Business?
Now when you know what is SEO? how does it work? its factors& its type and how SEO effectively helps you to grow your business. SEO is one of the most effective ways to drive organic traffic to your website and converting them traffic into leads and results in growing your business and achieving a high ROI.
You must take advantage of SEO for optimizing your website & growing your business and enhance the visibility of your business to search engines.
Do not think so much and hesitate, just jump into SEO and start optimizing your website. Digi Media is always there to help you out & provide you solution for your online business. Just Feel free to contact us or drop us a query at email@example.com our experts will get into touch with you with the solution.