SEO nowadays is the basic necessity for eCommerce or any business that wants to grow vigorously in the market. If you want to expand and grow your eCommerce website then SEO is a must.
To have a better chance and lead against your competitors, to make people aware of your online eCommerce business, you need to make your website and brand more & more visible to your audience. The solution to increasing your online eCommerce business is Search Engine Optimization(SEO). Local SEO helps your online eCommerce business to vigorously grow your business, make people aware of your brand, and overpower your competitors.
Here are some ways to utilize the power of SEO for your eCommerce site.
1.Proper Set Up and Optimization of Google My Business
The initial step is to set up your brand with Listing your Business with Google My Business. It will help your business to become more visible through Google searches and on Google map when someone searches for your business or any keyword related to your business.
Google My Business is an online free business listing, there is a simple process to list your business on Google My Business that will take almost time period of one week.
And Once after your business is verified. You need to Optimize your Google My Business Listing so that you appear in more local searches and keywords related to your business.
Few things you need to do during your Google My Business Listing:
- Firstly, properly Fill up your Google My Business profile fully. Give all the required information that is requested. Properly complete the form by filling up all the information.
- Start Posting contents and posts through your Google My Business, so that when people search for similar content you post and your listing appears on the search results.
- Add photos of your product & services and call to action button to enrich your posts. Add Descriptions, links to articles and blogs, many other things
- Ask your customers to leave a review and ratings and feedbacks on your Google My Business.
2. Focus on Geo-targeted keywords
To reach your audience you must have a list of geo-targeted keywords for your marketing strategy of the eCommerce site. Boosting your online business with the help of SEO, choosing, and focusing on the right keywords is the most important thing.
The most effective way to reach out to your local people and to appear in local searches the use of geo-specific keywords is the best and effective way. Try to use some geo-specific keywords in your content such as blog posts, articles, social media posts, ads, and many other things.
Geo-targeted keywords include adding Country, State, City, Area, street, Town, etc with the main keywords. They are the basic to get started with the geo-specific keywords. Explore more carefully and deeper to properly optimize your keywords for local searches and searches related to your product and services. Look
for the keyword or phrase that is trending globally and then add the local region(geography) to appear in the local searches.
Here is an example of that like if “gift shop” is a globally trending keyword than you can use “Gift shop in Noida”.
3. Boost local citations
Local citations are simply getting backlinks from other local sites, such as from local outlets, magazines, press releases, mainly local business listing sites, and other forms of local media.
Local Citations are a must for appearing in local searches for local SEO, it shows that you have a brand value and popular in your region. If you actually want to rank and expand your business local citations are a must.
4.Concentrate on Homepage Optimization
The homepage is the page that mostly business focuses on, and invest their money and energy. The homepage is always the most visited and definitely the top priorities page of the website to optimize, so it’s very important to concentrate more on Homepage Optimization.
Here are few things for optimizing Homepage
- Homepage Title Tag
Title tag is an essential element of on-page optimization, use your main keyword in the title along with your brand name and make sure that your title should be between 60-65 characters, in such a way that that it looks appealing and engaging.
- Homepage Meta Description
Meta Description is another one of the important on-page SEO elements, the meta description should be of 160 characters with the proper use of keyword and of course, must be appealing so that audience visits your website.
- Home Content Optimization
Your Homepage content should assist your traffic to learn more about your business, product, and services easily and clearly. Avoid providing too much detailed information on the homepage. Feature some of your top products on the homepage.
5.Optimize your Product pages
Product pages are the heart of your business, so you have to concentrate a lot and invest your time and energy to optimize your product pages.
Just putting a product image and a one-liner text is not enough, you need to provide more specific information. And Add a common keyword for your product in the product pages URL and optimize all of your images add alt text.
6. Run a Technical Website Audit
Conducting an SEO audit is key to keep strongly going and growing your online presence effectively. You must keep your website auditing every few months, at least two times a year.
You can try some free tools to use some free manually website audit sites. There are several reasons you should go for manual website audits because the algorithm of Google changes constantly, so SEO audit will identify the shortcomings, outdated content, and many other problems so they can be fixed accordingly.
Most of the eCommerce business persons want to directly get more leads and conversions, but that is not the way to go ahead. You need more and more quality traffic to get more business.
Now when you know the ways to utilize the power of SEO for your eCommerce business. If you have still any questions in your mind we are here for the solution. Just drop us your query at firstname.lastname@example.org, our experts are there to help you out.